The Internet and Nonprofit Organizations
Dot coms aren’t the only organizations using the Internet to their advantage. The extension “org” on a Web address is usually reserved for nonprofit organizations such as charities and universities, which are using the Internet as a way to enhance their relationships with their customers, provide a wealth of information to people across the globe, gather volunteers, and bring people and services together. For example, charities can use the Internet in a number of effective ways, several of which are described below.
Articles. Dot orgs can place up-to-the-minute information on their Web sites. In particular, they can post current information critical to issues concerning pending legislation for which immediate action or support is needed.
Donors. Umbrella organizations can keep databases that link donors to charities. Donors appreciate knowing where their money is going. Smaller charities can get increased visibility.
Volunteers. There are some nonprofit services that match volunteers to nonprofits. It’s a good way to put the right volunteer with the right organization.
Charities aren’t the only types of nonprofit groups capitalizing on the opportunities provided by the Internet. Universities are using new technologies to meet the needs of an increasingly diverse student population and to educate their students in a variety of ways.
Students want access to professors from around the world. Using the Web and videoconferencing, universities can provide distance learning to any student, anywhere in the world, who has access to a computer. The Internet also provides students with global access to information. They are no longer limited to research in a single library.
No longer is technology seen as just another subject taught in a curriculum. Technology is now being used to teach the entire curriculum. Computers are being used as an alternative to instructor-led education and also as a classroom tool. By using technology in a variety of ways, the multiple needs and learning styles of today’s students can be met.
Smart nonprofits such as charities, social service organizations, and universities can maximize the opportunities offered by the Internet, using it to spread information to improve the quality of life of their members and constituents.